Cookie policy

Last updated: 22 March 2026

This cookie policy explains how Seastream Media Europe ("we", "us", "Adloom"), registered at Pegasuslaan 5, 1831 Machelen, Belgium (VAT BE0744.730.564), uses cookies and similar technologies on the Adloom Creative Lab platform.

1. What are cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website operators.

2. How we use cookies

We use three categories of cookies:

2.1 Strictly necessary cookies

These cookies are essential for the Service to function. They manage your authentication session and store your cookie consent preference. They do not require your consent under the GDPR and ePrivacy Directive.

2.2 Analytics cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects anonymised data such as pages viewed, session duration, approximate location (country level), device type, and referral source. IP addresses are anonymised before storage. These cookies are only set after you give explicit consent via our cookie banner.

2.3 Marketing cookies

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. These cookies track whether a visitor who clicked on a Google ad subsequently signed up or completed a relevant action. They do not serve personalised advertisements on our website. These cookies are only set after you give explicit consent.

3. Cookies we use

NameProviderPurposeTypeDuration
sb-*-auth-tokenSupabaseAuthentication session. Keeps you logged in.Strictly necessarySession / 1 year
adloom_cookie_consentAdloomStores your cookie consent preference (accepted or rejected).Strictly necessary1 year
_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number.Analytics2 years
_ga_*Google AnalyticsMaintains session state for GA4.Analytics2 years
_gidGoogle AnalyticsDistinguishes users for analytics purposes.Analytics24 hours
_gcl_auGoogle AdsStores conversion data for Google Ads campaigns.Marketing90 days
_gac_*Google AdsStores campaign information for Google Ads attribution.Marketing90 days

4. Your consent

When you first visit our website, a cookie banner asks for your consent. You can accept or reject analytics and marketing cookies. Strictly necessary cookies are always active, as they are required for the Service to function.

You can change your preference at any time by clearing your browser cookies (which resets the consent banner) or by contacting us at privacy@adloom.io.

5. Managing cookies in your browser

Most browsers allow you to control cookies through their settings. You can delete existing cookies, allow or block all cookies, and set preferences for certain websites. Note that blocking strictly necessary cookies may prevent the Service from functioning properly.

6. Third-party privacy policies

For more information on how Google processes data collected through cookies, see Google's privacy policy and Google Analytics opt-out browser add-on.

7. Changes to this policy

We may update this cookie policy to reflect changes in the cookies we use or for legal reasons. The "Last updated" date at the top indicates when this policy was last revised.

8. Contact

Seastream Media Europe
Pegasuslaan 5, 1831 Machelen, Belgium
VAT BE0744.730.564

Email: privacy@adloom.io