Frequently asked questions
Find answers to common questions about Adloom, clickTags, supported platforms, API usage, and pricing.
Platform questions
What is a clickTag and why does my HTML5 ad need one?
A clickTag is a JavaScript variable in HTML5 ads that holds the click-through URL, replaced by the ad server at serve time. Every HTML5 banner must have a clickTag so the ad server can track clicks and direct users to the correct landing page. Without it, your creative will not function correctly across any platform.
Which ad servers and DSPs does Adloom support?
Adloom supports 11 major platforms: CM360, DV360, Adform, Amazon Ad Server, Amazon DSP, The Trade Desk, Equativ, Innovid, Yahoo DSP, StackAdapt, and Mediasmart. Adloom auto-detects your clickTag format and can convert between any of these platforms.
Can Adloom convert a CM360 clickTag to Adform format?
Yes. Adloom automatically detects your current clickTag implementation and converts it to any of the 11 supported platforms. Use the "Fix all" button on Pro+ plans, or specify your target platform when using the API.
Why does my creative show "incompatible" for some platforms?
Different platforms use different clickTag formats and specifications. For example, CM360 expects a global clickTag variable, whilst Adform uses a different structure. Adloom identifies these incompatibilities and can auto-fix them to make your creative work across all platforms.
What IAB specs does Adloom check against?
Adloom validates against IAB standards: initial load size maximum 150 KB, total file size maximum 2 MB, backup image required, auto-play animations limited to 30 seconds, and all resources must use HTTPS. These checks ensure compliance with major platforms and publishers.
Using the platform
How do I upload and test a creative?
Log in to your Adloom dashboard, click "New scan", and upload a ZIP file containing your HTML5 creative. Adloom automatically extracts and analyses the files, providing a comprehensive diagnostic report within seconds.
What does "Fix all" do?
The "Fix all" button automatically resolves common issues: clickTag conversion to your target platform, JavaScript and CSS minification, image compression, file restructuring, backup image generation, and animation stopping. Every fix is then verified by AI to ensure the creative still functions correctly. Download the fixed ZIP immediately.
How does AI verification work?
After every automated fix, Adloom uses AI to verify that the modified creative still functions correctly. The AI analyses the HTML, JavaScript, and CSS to confirm the clickTag implementation is valid for the target platform, event listeners are intact, and no functionality was broken. This includes verifying that ZIP restructuring (folder flattening, entry file renaming) preserved all asset references. This happens automatically on every fix. Your creative content is processed securely and is not used for AI model training.
Can I share test results with my team?
Yes, with Pro and Agency plans. Generate a shareable preview link for each scan and share it with team members via email or Slack. They can view the analysis and live preview without needing an Adloom account.
What file formats can I upload?
Upload a ZIP file containing index.html and all assets (images, CSS, JavaScript). Maximum file size is 10 MB. Adloom supports GIF, JPG, PNG, SVG, MP4, and standard web fonts.
Is there a free plan?
Yes. The free plan includes 3 scans per day with full diagnostic reports, but no access to fixes. Paid plans start at $49/mo (Starter) with 150 scans/month and basic fixes included.
Billing and plans
How does upgrading work? Will I be charged twice?
No. When you upgrade (for example from Starter to Pro), a prorated charge is applied immediately, covering the price difference for the remaining days in your current billing cycle. Your new plan features are available straight away.
How does downgrading work?
Downgrades take effect at the start of your next billing cycle. You keep full access to your current plan features until then. No partial refund is issued for the remaining days on the higher plan.
Can I add extra team members beyond the included seats?
Yes, on Pro and Agency plans. Pro includes 5 users ($15/month per additional user) and Agency includes 20 users ($10/month per additional user). The Starter plan is limited to 1 user with no option to add more.
How are extra users billed when added mid-cycle?
When a new team member accepts their invitation mid-cycle, you are charged a prorated amount for the remaining days in the current billing period. From the next cycle onward, the full monthly rate applies automatically.
What happens when I exceed my monthly scan limit?
If extra usage is enabled in your billing settings, scans continue beyond your monthly limit at the overage rate for your plan (Starter: $0.25/scan, Pro: $0.20/scan, Agency: $0.15/scan). You can set a monthly spending cap to control costs. If extra usage is disabled, scans are blocked once the limit is reached.
Will I receive alerts before hitting my scan limit?
Yes. Adloom sends email notifications when you reach 80%, 90%, and 100% of your monthly scan allowance, so you can adjust your usage or enable extra usage before being blocked.
What is the spending cap for extra usage?
The spending cap is an optional dollar limit you set in Settings > Billing > Extra usage. Once your overage charges reach this cap, further scans are blocked for the rest of the cycle. Leave it empty for unlimited extra usage.
How do I cancel my subscription?
Go to Settings > Billing and click "Downgrade or cancel". Cancellation takes effect at the end of your current billing period. You retain access to all features until then. No partial refunds are issued.
API questions
How do I get an API key?
Log in to your Adloom dashboard, go to Settings > API keys, and create a new key. Your key starts with "adl_" and should be kept secret. Use it in the Authorization header for all API requests.
What is the difference between API Scan and API Fix?
API Scan ($79/mo) validates creatives and returns a diagnostic report. API Fix ($199/mo) does the same plus automatically fixes issues across all 11 platforms. Choose based on whether you need validation only or both validation and repair.
What is the API Platform plan?
API Platform ($299/mo) is for ad servers and DSPs integrating Adloom for their own traffic. It locks fixes to a single platform (your choice) and provides up to 1,000 scans and fixes per month.
What happens when I exceed my API quota?
When you exceed your monthly quota, the API returns a 429 (Too Many Requests) error. Overage charges apply automatically based on your plan. Check your usage anytime in Settings > API keys.
Does the API also use AI verification?
Yes. The /fix and /batch/fix API endpoints include the same AI verification step as the dashboard. After applying fixes, AI checks that the creative functions correctly and the clickTag is valid for the target platform. The X-Adloom-Report response header includes details about all fixes and verifications performed.
Can I use the API in a CI/CD pipeline?
Yes. The Adloom API is designed for automation. Use curl, Python, JavaScript, or any HTTP client to submit creatives during your build process and fail the pipeline if validation errors are found.
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